A clean, modern Excel dashboard designed to give you instant visibility into your marketing results across four key channels. Track Sessions, Leads, Conversions, Spend, Revenue, and ROI — all in one lightweight, formula-only dashboard.

Marketing teams need fast, reliable insights without the complexity of advanced analytics tools. The Marketing Performance Mini Dashboard gives you a crystal-clear view of how your marketing channels are performing each month — all inside Excel.

This dashboard combines KPI cards, per-channel performance summaries, and professionally designed charts to help you answer essential questions:

• Which channels are driving the most traffic?
• Are we generating enough leads from our spend?
• Which channel has the best conversion rate?
• What’s our overall ROAS (Return on Ad Spend)?
• Is performance improving month over month?

Paste in your data, and the entire dashboard updates instantly. No macros. No Power Query. No setup.

Who This Dashboard Is For

• Marketing managers
• Small business owners
• Agencies and freelancers
• Growth & performance marketers
• Social media managers
• Anyone tracking multi-channel marketing KPIs in Excel

What’s Inside

Your download includes a fully automated Excel dashboard that visualizes your marketing results at a glance.

1. KPI Cards (Instant Overview)

At the top of the dashboard, six KPI cards give you the essential numbers:

• Total Sessions
• Total Leads
• Total Conversions
• Total Spend
• Total Revenue
• Conversion Rate (%)

Each KPI updates instantly when you replace the sample data.

Monthly Spend vs Revenue Chart

A clean, modern chart that highlights:

• Monthly ad spend
• Monthly revenue
• ROI patterns over time
• Seasonal performance trends

Great for presentations, dashboards, and weekly reporting meetings.

Channel Performance Summary

A compact but powerful table showing per-channel results:

• Sessions
• Leads
• Conversions
• Spend
• Revenue
• Conversion Rate (%)
• ROAS (Return on Ad Spend)

A quick visual way to identify your strongest and weakest channels.

4. Sessions by Channel Chart (Optional Section)

A simple but effective visual showing which channels are driving the most traffic.

Perfect for marketers presenting to non-technical stakeholders.

Key Features

• Built entirely with Excel formulas — no VBA, no macros
• Lightweight and fast, even on older machines
• Clean, minimalist design aligned with ExcelMiniDashboard.com’s visual style
• Fully editable (colors, fonts, chart style)
• Works with Excel 2021 and Excel for Microsoft 365
• Beginner-friendly but powerful enough for advanced users
• Instantly refreshes when you paste your real data

Pricing

€0 — Early Access Intro Price
(Price increases as more dashboards are added to the collection.)

Instant Download & Easy Setup

Download your file → Paste in your monthly marketing data → Present your insights in seconds.

No configuration. No setup. No complexity.

License

• Personal & commercial use permitted
• Redistribution, resale, or re-publishing the template is not allowed